Jim Watkins, the creative genius behind the Smokey and the Bandit jacket, founded JacketCreator.com, a Los Angeles-based company that has become synonymous with cutting-edge designs. In 1977, Jim Watkins and his son, Jimmy Watkins, crafted the distinctive Red Smokey and the Bandit jacket that would go on to capture the imagination of moviegoers and fashion enthusiasts alike.

Interestingly, the father and son duo had initially designed a Black Bandit jacket for the first Smokey and the Bandit movie. However, director Hal Needham made the strategic decision to opt for a bright red shirt, as the black jacket tended to wash out Burt Reynolds against the dark interior of the iconic Trans Am car. This creative twist led to the birth of the Red Smokey and the Bandit jacket, solidifying its place in cinematic history.

Jim Watkins' influence extended far beyond the Smokey and the Bandit franchise. His designs adorned Hollywood from 1966 to 1992, making waves in cult classics like Fast Times at Ridgemont High, The Warriors, and Moscow on the Hudson. Notably, Watkins also designed the Silver Firebird Jacket featured in the movie Hooper, showcasing his versatility and impact on the film industry.

The Watkins legacy isn't confined to the silver screen. Jim Watkins and his son Jimmy Watkins have designed for an impressive array of clients, including Michael Jackson, Clint Eastwood, various musicians, and even US Presidents. Their work has graced the covers of magazines, with People Magazine hailing their designs in 1978.

As the years passed, Jimmy Watkins continued the family legacy, creating a tribute series that celebrates the iconic designs of the father and son team. The tribute series is a testament to the enduring influence of their creations and pays homage to the timeless allure of the Red Smokey and the Bandit jacket.